Digital Machines

The European construction equipment industry is confidently looking towards the future and ready to embrace the transition into the digital era, with a stronger-than-ever focus on technology leadership and customer needs.

Confident construction equipment industry ready to embrace shift in operational focus

"We've used the past years to make our production leaner and sustain our strength to compete globally. Now, we are shifting from selling just steel and hydraulics to an offering of more all-integrated services to support customers in executing their work" commented CECE president Bernd Holz. He spoke at a conference on the main findings from a new report on the European construction equipment sector, published  by McKinsey and Company. CECE contributed to the report through a survey of member companies.

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The press release

McKinsey Report 'Reengineering construction equipemnt: From operations focused to consumer centric'